Saturday, 23 October 2021

How Does Build a Successful SEO Strategy?

SEO acts as your path to prevent success. There's a reason why SEO is the most widely used web marketing strategy. 

Most experts believe that search engine optimization is critical in keeping up with your competitors and getting a competitive advantage. If Your SEO Strategy Isn't Better Than Your Competitor's, your risk being overshadowed by them.

SEO Strategy Works Only Under These Conditions

Today we will talk about the special points of SEO in fewer words, to make your website friendly for any search engine, you need a good SEO strategy and SEO has to be updated in your website from time to time. If you want to be in the first position on the search engine ranking page, then read the complete instructions given below.

How Does Build a Successful SEO Strategy
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1. SEO - Good & Bad

Let's start with our first category guidelines. There are two types of SEO, black hat and white hat when we are discussing guidelines.

Black hat SEO

Black hat SEO is an SEO strategy that uses sneaky tactics and loopholes to gain Google search engine to rank higher. In most cases the techniques used to go against Google's own policies and guidelines, so  

Well, because they work and work pretty fast until they don't you see black cat techniques such as keyword stuffing, hidden text, and duplicating content. might work for a while but the results are often short-lived and can result in your site being banned from Google. My advice doesn't even try it instead use white hat SEO. 

White hat SEO

White hat SEO is a technique that complies with Google search engine guidelines. White hat SEO takes more time than black hat SEO but it's more sustainable in the long run and therefore better for your business. White hat SEO techniques include creating high-quality content, proper mobile optimization, and high-quality backlinks. Plus a lot more.

2. Search Engine Optimization

Okay, Let's move into our next category optimization. There are three types of SEO when discussing optimization.

On-page SEO

Let's discuss each one On-page optimization refers to all the changes you make on your pages to help influence higher rankings. At this time. The biggest on-page SEO changes you can make include the following 

  • Mobile optimization - Make sure your website is optimized for mobile. Speed optimization techniques such as image optimization to make your site as fast as possible. 
  • Url optimization or concise - Url that includes your focused keywords for the page. 
  • Title optimization - Titles that are engaging and include your focus keyword and heading tag optimization. Website headers that help Google understand the contents of your page. On-page optimization is a foundational part of SEO. Literally, step one without on-page SEO. Google will have a very tough time understanding what your page is about.

Off-page SEO 

Off-page SEO refers to the SEO optimization you perform that does not happen on your website to help influence higher rankings. Three most important off-page optimizations. You can perform include the following 

  • Link building - Backlinks from other websites 
  • Social Sharing - Sharing of your website pages on social networks and reviews gaining positive reviews or review sites such as Google My Business. 

Off-page SEO is important because it helped build your site's authority. Think of off-page SEO as a recommendation or a cosign. You have a higher chance of getting a job when someone recommends or co-signs for you and the truest saying for ranking. When other sites recommend you by linking to your site or you get high engagement on social media. That sends signals to Google that your page must be of importance.

Technical SEO

Lastly, in this category Technical SEO, Technical SEO refers to changes you make that impact the ability of search engines to crawl your site. 

The two biggest Technical SEO optimizations, you can make include the following -

  • Structured Data - A standardized way for providing information about a page and classifying the page content for search engines. 
  • Sitemap - A list of pages on your site that search engines can crawl. If search engines have a hard time crawling your site, you will have a hard time ranking. Making technical SEO a very important part of any SEO strategy. 

3. Local & National SEO

All right. Let's move on to our third category strategy. When we talk about strategy, there are two types of SEO strategies Local SEO and National SEO

Local SEO

Local SEO refers to the optimization of your site so you show up for local searches. So, 

What are local searches? 

A local search is search results that take to account locations and only show options near that location. So, imagine you want to find a painter to paint your house to Pantone color of the year classic blue anyone, you would go to Google and type in exterior painters. there's what search results look like for exterior painters. 

All businesses that are specific to location Atlanta. Those results would look different based on your location and if you are an exterior painter that services that Atlanta region. 

You would want to show up for that search local SEO is an absolute must from service-based businesses that serve as particular regions in their city, state, or country. Local SEO authorization includes the following things - Local-based keywords and website copy. Optimizing your Google My Business listing for the areas you service and lastly, earning backlinks from local websites.

National SEO

National SEO refers to all optimizations on your site that are not targeted locally. Everything mentioned above regarding On-page, Off-page, and technical SEO.


There you have learned the main three SEO keys, broken down into three categories Guidelines, Optimization, and Strategy. 

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